CEO, Accor Plus
Renae Trimble, a seasoned professional in the hospitality industry, was appointed CEO of Accor Plus, Asia Pacific, in February 2023. With a remarkable career spanning over 25 years, Renae has dedicated 15 years of her expertise to Accor, showcasing a deep understanding of the company’s operations and values.
In her role as CEO, Renae is responsible for overseeing the growth and development of Accor Plus across Asia Pacific, ensuring the programme continues to provide valuable benefits and experiences for its 360,000 members. Spanning more than 20 countries and including more than 1,400 participating hotels, the Accor Plus loyalty programme is designed to give members access to incredible experiences, bonus night stays, and discounted dining and accommodation options, wherever they travel across the Asia Pacific region.
Renae takes on the CEO position of Accor Plus after spending 5 years leading the Commercial Division for Accor Pacific where she was charged with driving commercial performance, strategy, loyalty, distribution and revenue for the hotel group. Prior to this, Renae held numerous senior executive roles at Accor, in regional operations and with Accor’s central team – including Sales, Loyalty, Digital and Marketing.
During her time at Accor, Renae played an integral role in two major acquisition integrations during her time at Accor Hotels – with the integration of Mirvac in 2012 and Mantra in 2019. In addition, Renae led the launch of Accor’s leading lifestyle loyalty programme, ALL (Accor Live Limitless), which provides members with incredible experiences that go beyond the hotel stay and enable them to enjoy experiences, encounters and events that money simply can’t buy.